The Inconclusive Ethical Case against Manipulative Advertising Study

The Inconclusive Ethical against Manipulative Advertising - Case Study Example Through advertising, most people are inspired with a life of consumption. This is because majority of people tend to buy products out of the advertisement fantasy. Advertising makes people believe that the more a product appears on the screens or billboards, the better it is hence its rate of consumption shoots remarkably. Galbraith’s assertion on advertising is true. Advertisers induce consumers’ wants that are not urgent through their manipulative tactics. Such advertiser triggered wants are not always urgent and as a result, they are usually ineffective (Show & Vincent 346-353). This means that once a consumer buys a product out of advertising curiosity, their satisfaction is met immediately. However, this satisfaction does not last long since the consumer did not need the product and as a result the purchased product is of less benefit to the consumer. Levitt asserts that consumers need and want illusions of advertising. This is not true because most consumers buy a product as a result of previous experience with the similar product. Besides, not many consumers are moved by the illusions made on a product, whether new or old in the market (Show & Vincent 351-354). Similarly, it is untrue that as consumers we buy not only the physical product but also a set of feelings connected with it by advertising. This is because some products may have a nice feeling while being advertised yet we do not use them. For instance, the feeling associated with taking alcohol cannot make an anti alcohol take the drink. Also, it is true that decoration and distortions are among advertising’s legitimate and socially desirable purposes. Without the duo, the consumer may not get the advertiser’s objective of purchasing the product. However, the promises and images of advertising do not always offer the consumer a genuine satisfaction. Manipulative advertising is not wrong as it aims at capturing consumer’s attention

Of Morality and Spirituality Essay Example for Free

Of Morality and Spirituality Essay The moral sacred Philippines started from a dream, and now that it continues to progress it can be one good evidence that as long as someone believes in an idea, it can be possible. As long as its aim is for the goodness of the citizens, it can be a reality. This concept does not want to create a world of perfection but rather a world of morality and spirituality. That world is where we can clearly distinguish the right ones from the bad. It is where we can not only think about ourselves but also the community, the government, and the nation. This dream can all be possible if we just go and believe that the land where we stand can be a better habitat of mankind. From Genesis 1:27, God created mankind in His own image. This verse proves that each of us is spiritual at heart. We just have to go and find the path through our hearts. We are created in His likeness which gives us the realization that all living things have something good in the inside. If we believe, make something to make this work, the moral sacred Philippines will make sense. A. WRITING AS A SOCIAL ACT The event connects with how writing can be a social act. In the said event, one does not only think about himself but also for the people around him. As for writing, a writer does not only write for him or for him to understand but also for his readers and audience. You write alone, but you always write for others. Readers matter. Once a writer sets his or her thoughts to any medium, whether paper, blog, status update, there is the potential for audience interaction. Ideas and creativity are created outside ourselves. Writers can never be more creative without the experiences and thoughts the people have. They continue to interact with people. Writing is a social act. Writers choose to see the beauty and brilliance of the world around them. Writing is nothing without the world and mind that surrounds them. B. WRITING AS A MORAL ACT Morality and spirituality is what the event focuses on. As for writing, writers do not only write everything that flows from their thinking, he must be careful. Something that anyone who writes words of any kind would do well to remember. Words have their moral consequences. The responsibility is particularly great for writers who deal with spiritual issues. Every word they write leaves its mark upon their soul and upon the souls of those who read their work. Their words may become sacraments, visible signs of an invisible grace, or they may turn to poison and ashes. It may signify the abyss or nothing at all. Writers must strive against mediocrity in one’s work, aiming always higher for lucidity of thought and beauty of expression with still being careful with the words they use. Every piece they make has an effect in this world. They are part of our moral conversation as a society. They weigh in. The creation of literature worthy not only its high artistic calling but of his stature as a creature created in the image and likeness of God.

Slaves :: essays research papers

Slave Versus Master   Ã‚  Ã‚  Ã‚  Ã‚  Slavery was a huge part of America’s history and is impossible to ignore today. African-Americans, during the 1860’s, obviously disagreed with the widespread use of slavery and did whatever they could to showcase their disapproval of it. There are many examples of slaves hostility toward their masters, but unfortunately the South was too heavily populated with slave owners for most of the protests to have a huge impact on the push for the abolition of slavery.   Ã‚  Ã‚  Ã‚  Ã‚  The population of African-Americans in the South in 1860 is appalling. In 1860 the population was sixty-six percent white, thirty two percent slave, and an unbelievable two percent free blacks in the South. The lucky, few blacks that were free had to think about the abuse and pain their fellow brothers had to go through. Although some plantation owners were pleasant to work for, it does seem that the majority of slave owners were harsh and brutal to their slaves. (Doc 113)   Ã‚  Ã‚  Ã‚  Ã‚  Slaves were considered as a piece of property to every slave owner and most lived a sad, to what they had to do. They protested in several different ways whether it be attacking the slave owner, wounding themselves, or simply â€Å" accidentally† breaking tool needed to perform their everyday duties. (Doc 115)  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  A slave named Nat Turner led one of the most famous revolts. Turner, a slave preacher, led an armed group of African-Americans on a killing spree from house to house in Southampton County, Virginia. They killed sixty white men, women, and children before being overcome by federal troops. Turner’s revolt ended with more than a hundred blacks being executed. This was the most malicious of all the revolts and after Turner’s incident slave conspiracies, were always greatly feared for as long as slavery existed. (Brink 312)   Ã‚  Ã‚  Ã‚  Ã‚  Another such revolt was by a slave named Gabriel Prosser, who gathered nearly 1,000 slaves to brawl with the slave owners. Somehow a couple of slaves gave the plot away, and it was uncovered and stopped by the Virginia militia. The end of the revolt led to the execution of Prosser and others. (Brink 312)   Ã‚  Ã‚  Ã‚  Ã‚  Most slave revolts weren’t anywhere near as extreme as Turner’s or Prosser’s, but there were still many other forms of revolts. It was not unusual for slaves to run away, especially to the North where slavery was illegal, but it was uncommon for the slaves to make it too far or get away.

Differences between Quantitative and Qualitative Research Essay

Quantitative research – is a formal, objective, systematic research which bases on precise figures. While conducting such kind of research, an investigator collects and analyzes data and statistics. The main purposes of applying quantitative method of research are: description of variables; examination of relationship among variables; determination of cause-and-effect interactions between variables (Burns & Grove,2005). Qualitative research – in contrast to quantitative, is a kind of research which mainly concentrates on observations, questionnaires, reports and other ways of subjective investigations. The key features of qualitative research are: focus on meanings, perspectives and understandings; emphasis on process; inductive analysis, and grounded theory (Woods, 2006). The basic differences between quantitative and qualitative research lie in methods and instruments they apply, types of data they collect and generate, in their main perspectives. The instruments used in quantitative research are strict about extracting information and dividing it into categories. Quantitative methods are highly structured and include various surveys, questionnaires, and structured observations. In qualitative research, more flexible and frequentative instruments are applied. Qualitative methods, unlike quantitative ones, are semi-structured. To these methods belong interview, focus group, questionnaire, and participant observation. Quantitative research, in contrast to qualitative, operates with numerical data. Qualitative research, as a rule, uses textual data (Mack, Woodsong, et al., 2005). The most important feature which differentiates one research from another is flexibility. Usually, the procedure of quantitative research is prescribed in advance. Therefore, it excludes any unforeseen changes during the process of research. For instance, the questions in quantitative research are well thought-out, concrete, and closed. Moreover, the order of questions is also fixed. In such a way, quantitative research, due to its inflexibility, makes meaningful contribution to common investigation. The stages of qualitative research may be changed during the research procedure. The questions in qualitative research are mostly open. It enables the participants to give more reasonable answers and sometimes, even to go into detail. Therefore, spontaneity became a distinctive feature of qualitative research, which made the process of research less formal (Mack, Woodsong, et al., 2005). References Burns, N., Grove, S.K. (2005). The practice of nursing research: conduct, critique, and utilization (5th Ed.). St. Louis, Elsevier Saunders. Retrieved from http://www.researchproposalsforhealthprofessionals.com/definition_of_quantitative_resea.htm Mack, N., Woodsong, C., MacQueen, M. K., Guest, G., Namey, E. (2005). Qualitative research methods: A data collector’s field guide. Retrieved from http://www.fhi360.org/nr/rdonlyres/emgox4xpcoyrysqspsgy5ww6mq7v4e44etd6toiejyxalhbmk5sdnef7fqlr3q6hlwa2ttj5524xbn/datacollectorguideenrh.pdf Woods, P. (2006). Qualitative research. Retrieved from http://www.edu.plymouth.ac.uk/resined/qualitative%20methods%202/qualrshm.htm

Joseph Andrews as a Picaresque Novel Essay

Joseph Andrews, or The History of the Adventures of Joseph Andrews and of his Friend Mr. Abraham Adams, was the first published full-length novel of the English author and magistrate Henry Fielding and among the first novels in the English language. Henry Fielding along with Samuel Johnson is considered to be the founder of English novel. Henry Fielding was in fact a satirist and initially he was known for his satirical works on the political corruption of his times. His work shows the realistic approach towards portraying the picture of the contemporary society. Fielding’s first venture into prose fiction was the effect of Samuel Richardson’s† Pamela† and Fielding himself defined his novel Joseph Andrews as comic epic poem in prose. Published in 1742, Joseph Andrews is the story of the adventures of a very chaste, good natured footman Joseph and his dear friend and mentor the idealist Parson Adams who is not only an honest man but a man of character upright . Joseph Andrews was initially written as a parody of Samuel Richardson’s â€Å"Pamela† but as the story develops and grows we realize that the story is entering into another genre and is naturally following a different pattern. As the events unfold and the ripple effect of the occurrences spans through we feel that the genre the novel is entering into is somewhat picaresque. The picaresque tradition belongs to Spain and is derived from the word â€Å"Picaro† meaning rouge or a villain or a rascal. The word picaro started to first appear in Spain with the current meaning in 1545. In 1554 the novella â€Å"Lazarillo de Tormes† is credited with founding the genre and the expression Picaresque novel was coined in 1810. Before giving arguments to support whether or not Joseph Andrews is a picaresque novel, it becomes necessary here to first get a clear idea as to what a picaresque novel is and what are the paradigms and parameters that define a particular style of writing as picaresque. There are some qualities that distinguish the picaresque novel or narrative form, all or some of which may be employed for effect by the author. These are; A picaresque narrative is usually written in first person as an  autobiographical account. The main character is often of low character or social class. He or she gets by with wit. There is almost no plot. The story is told in a series of loosely connected adventures or episodes. (4)There is little if any character development in the main character. Once a picaro, always a picaro. His or her circumstances may change but rarely result in a change of heart. The picaro’s story is told with a plainness of language or realism. Satire might sometimes be a prominent element. The behavior of a picaresque hero or heroine stops just short of criminality. Carefree or immoral rascality positions the picaresque hero as a sympathetic outsider, untouched by the false rules of society. The characters are numerous in number and so are the events of the novel. Taking these salient features of a picaresque novel into consideration I will build and finally establish the argument whether Joseph Andrews is a picaresque or not. In the very introduction of novel, Henry Fielding acknowledged his debt to Miguel de Cervantes, a Spanish novelist, poet and playwright whose â€Å"Don Quixote† is the best known example of a picaresque novel. As we read the novel we realize as if the author is directly addressing his reader and he is relating the events to us in first person narration. This style of autobiographical writing is maintained throughout the book. Fielding also presents a different case to his readers at the start of the each part of the book. For example in book I chapter I he defends the practice of writing a biography. He also highlights the discrepancy between appearance and reality by mocking Colley Cibber who in his autobiography called Fielding a â€Å"broken wit†. Then in Book II chapter I he tells his readers the purpose of dividing his novel into books and chapters. Likewise in Book III chapter I he reminds his readers of the purpose of his novel and dismisses historians. The realism is quite obvious here which satisfies and fulfills the purpose of the very first property of a picaresque novel. Then comes the second paradigm of a picaresque according to which the main character is usually of low character or low social class and very witty. Mr. Andrews though being a very moral and chaste person is of course not of low character but definitely belongs to a lower class being the son of poor parents and brother of Pamela the chaste maid servant of Booby family. And  Joseph is not without wits at all. He is a simple honest person who after understanding the malice of intentions in Mrs. Slipslop’s and Lady Booby’s minds, immediately decides to quit the job and return to Fanny. In the events that follow we also see that he has got more brains than Mr. Adams who is a dreamy idealist whose doctrine is† good begets good† and â€Å"evil begets evil†. But Joseph, in spite of being very respectful and submissive towards Parson Adams, never fully believes in his doctrine and is very much able to see through things clearly and judge people in a better way. For example Joseph is able to gauge the character of the squire who makes generous but false promises to people but Parson Adams does not and also Joseph contradicts parson’s idea of private education being better than the public. This shows that though Joseph considers Parson Adams his mentor and values his advice yet he has his own understanding and is not following blindly whatever is coming his way. Another property of a picaresque hero that Joseph is utterly not having is the rascality. He is facing adventures, he is meeting wicked people, he is also in love with a girl but he never indulges in any ill means or shows any sort of wickedness or rascality in the face of all the hardships that are befalling him. Thus he is untouched by the false rules of the society. A prominent picaresque element of this genre is the looseness of the plot which is very much obvious in the case of â€Å"Joseph Andrews† plot construction. Looseness of the plot is so dominant that it see ms as if the whole plot is going haywire and is following a haphazard path as if one is on a roller coaster ride not in terms of speed but in terms of abruptness. The writer starts with one thing and before concluding it he takes up an entirely new dimension and starts talking about something entirely different and irrelevant. He takes it to an extent that reader loses the account of the events and is left confused. Sometimes Fielding introduces a character without a rational explanation of its sudden arrival at a particular place. For example the arrival of Mrs. Slipslop at the Dragon’s inn all of a sudden is quite out of the blue. And sometimes there are certain things which the reader is compelled to assume without any rational reasoning. Meeting of Fanny and Joseph is also quite odd and abrupt. Likewise the story of Leonora and Horatio is again something which is utterly irrelevant to the plot and adds to its looseness. Arrival of Mr. Peter Pounce to Booby Hall without her mistress Lady Booby and his appearing  at the scene of Fanny’s abduction is also unjustified. The overflowing list of adventures, brawls, quarrels, irrelevant and unnecessary events, unexplainable occurrences signify the looseness of the plot and its insignificance in connection to the actual story but at the same time they are fulfilling the requirement of the picaresque narrative style. The character development of the protagonist Joseph Andrews is somewhat flat. Actually he is shown as a chaste and honest person till the very end of the novel. There are no sharp turnings and giving ins to the circumstances at any point in the story for Joseph Andrews and this makes his character a stereotyped one. He could have made at least one mistake and that would have given a real twist to his character as well as to the story. The mistake could have been giving in to the chambermaid Betty at Tow Wouse’s or may be once to Lady Booby but he is shown to be a chaste one at all times. Thus there is almost no character development in Joseph’s case and his every next action is quite easily calculated and predicted by the reader. The only thing that changes about him is his being the son of Harriet Hearty and Mr. Wilson and not of Mr. and Mrs. Gaffer which also relieves him of the tag of being Pamela’s brother. His chastity and his immoveable love for Fanny are the two strongest sides of his character that are being talked about throughout the novel. In the book I, after giving an account of who Joseph Andrews is and how he became friends with Parson Adams, Joseph Andrews is taken to London with Lady Booby. Here we get a glimpse of society’s ways and the element of satire and realism sets off. Fielding’s plainness of language that is his realism as well as his satirical vein shows its reflection throughout the span of the novel. Fielding’s satire is pungent. Malice, selfishness, vanities, hypocrisies, lack of charity, all is ridiculed as human follies. Different strata of the society are shown through the picaresque mode. The travelers meet hunting squires, mean innkeepers, corrupt landladies, drinking parson, philosophers, lawyers and surgeons, beggars, peddlers and robbers and rogues. Particular social evils prevalent in the day, and follies and foibles of human nature in general are effectively exposed. In case of women, Lady Booby, Mrs. Slipslop, Betty, all these women are shown to have the unbridled lust for the opposite sex. Lady Booby is mourning her dead husband while playing cards and is rather happy for having another opportunity to have a new lover. The clergymen are shown  to have no moral values rather they are indulged in the worldly affairs and are crafty and callous. There are vicious and inhuman squires. There is no concept of charity among the higher or so called privileged class. They cannot help a poor fellow who is robbed and stripped by the ruffians. A parson cannot help a man of his own fraternity with some shillings. A surgeon shows no sympathy for the poor footman. The in keeper on finding out that Adam is not the real kin of well to do Mr. Tulliber, refuses to give any charity which she was ready to part with earlier when she mistook Adams for being the rich man’s real brother. A very cruel realism and satire is shown when Pamela also becomes an accomplice of Mr. B in persuading Joseph to do away with the idea of marrying poor Fanny which is so ironic since Pamela herself belonged to that class to which Fanny belonged and had herself succeeded in marrying a person of a higher prospect. A blurry kind of humor also arises when Fielding tells us of the man talking of courage and bravery but he runs away at the mere mention of the danger, and of the catholic priest who after giving a wholesome lecture on the evils of money ends up in asking for some money from Parson Adams. Poor Adam’s forgetfulness is both humorous and serves as a reason for new adventures and encounters with new characters. Sometimes this humor is also shown in a slapstick style for example in the head over heels tumbling down of Adams and in the ridiculous fight at the Tow Wouse inn where Mrs. Slipslops also joins in and pulls the hair of the inn keeper’s wife. Also the mention of Mrs. Slipslop’s hairy chin and in the midst of the night Adams being half naked and falling on her in a mere confusion and of the new suitor of Fanny, â€Å"Beau Didapper† when he crawls into Mrs. Slipslop’s bed mistaking her for Fanny is very much humorous. Here, again Mrs. Slipslop takes advantage of this opportunity to satisfy her ego and yells at the top of her voice as if she is being raped by Didapper is quite hilarious. Thus pungent satire and to an extent sufficient amount of humor is there to categorize this novel as fulfilling this characteristic feature of a picaresque. This novel is a gallery of characters, another very important feature of a picaresque mode. The travelers meet squires, in keepers and their wives ,landlords and land ladies, gentlemen and gentlewomen, parsons and their wives, ruffians, postillion, horsemen, coachmen, people in the  neighborhood, priest, chambermaids, accountant, gamester, player, poet, philosophers, lawyers, justice, surgeon, beggars, peddlers. And to one’s surprise, this steady train of characters contributes in these adventures very actively and each one has a part to play which also justifies the looseness of the plot. The hero travels from place to place encountering thieves an ruffians, rescuing damsels in distress, fighting duels, falling in love, being thrown in prison, and meeting a vast section of society. The opportunity of representing a large section of society gave the author the power of exploring the follies of the widest possible range of humanity. By introducing this gamut of good and bad, virtuous and vicious characters Fielding explores and satirizes the discrepancies in the human affectation and pretences. The central journey in the Joseph Andrews is not just for the purpose of wandering as it is in a picaresque. Joseph is not a wanderer. He is on a noble journey homewards and there is a cause and an objective behind this journey that Joseph has taken up. It is the need that has made him set out even in the darkening hours. He is rather compelled to leave England and go to his beloved due to the circumstances that arose. Yet the whole journey is fabricated in the utter manner of a picaresque narration. It is in the chapter ten of the book one that picaresque element enters the novel when Joseph is shown to set out on his journey in the borrowed coat. From here begin his misadventures and finally he is shown to meet and marry his beloved. This picaresque element is maintained till the end of the book III in terms of being adventurous. From book IV onwards satire and realism is more prevalent than the adventure. There is a tug of war going on in terms of emotions between Lady Booby and Joseph who does not want to leave Fanny come what may and lady Booby does not to leave alone Joseph come what may. In this quest, most surprisingly and coincidently, he comes to discover his true identity in terms of his real parentage. Interpolated stories and Coincidences are there which make up the fine ingredients of a picaresque novel. In this concluding paragraph, on the basis of above mentioned arguments and textual evidences, I would establish this statement that Joseph Andrews is a Picaresque Novel. There are certain sections where picaresque tradition is not strictly being followed and it seems as if the  author is subtly preaching moral values and is hence being didactic. Also, Henry Fielding might himself call it a comic epic poem in prose and whatever the motive behind writing it he may describe, be it anti-Pamelism or whatever, but when we look at it in a broader perspective we can clearly make out that it has the rambling and discursive narrative which enable to it to have all the elements of a picaresque in it and therefore making it a Picaresque Novel.